Rise buddy
2019
Rise buddy
2019
Rise buddy
Wide faith foods is an OEM who produce rice cracker for clients all over the world. One day when they meet us, they see an opportunity to launch their own brand. We come up with a brand idea and strategic direction "Rise Buddy" under "A Right Buddy for every moment" positioning to differentiate from cluttered snack market.
A unique packaging design not only attracts customers but Mr.Rise Buddy (Brand mascot) plays a role in connecting with teen target and has a place in their hearts. We also do the social media content which gain high engagement in only a few months after launch.
