Developer of exclusive luxury real estate projects in Bangkok's most sought-after areas needs a corporate positioning that reflects key strengths. To create a strong corporate positioning, we craft 'Prime of the prime' meaning a prime location for the prime people. Since Pannaphat is a connoisseur in projecting a truly prime location like a discerning collector choosing a rare colored diamond. Each project is like a treasure amidst the one-of-a-kind lifestyle that the target deserve. This positioning holds together many projects with the same DNA.