Royal umbrella
2012
Royal umbrella
2012
New Rice
New rice from Royal Umbrelly, the best-selling SKU in the market, needs a new premium look to stand out from the shelf as well as emphasizing on key uniqueness of "All year freshness". The stickiness of new rice in a bowl is portrayed to communicate the unique texture. We also propose the packaging design template, rice shape frame, allowing the future adaptation of other types of rice for the whole range.
