Julie’s
2018
Julie’s
2018
Julie’s Rebranding
To own the statement "More than a biscuit company" by offering great values and stories to share. Julie, a little girl, who represents a biscuit brand for a long time, wants to refresh her identity and search for new opportunities to step up the brand and products to the next level.
Reinvigorate the practice of eating biscuit! Making biscuit relevant and significant for current generation. We propose client a strategic direction and new look of Julie mascot and its range of packaging deign.
